Your stadium is one of your clubs most important sources of income. For each home match you play, you'll receive the money generated from ticket sales. The number of people who want to buy a ticket for your matches is influenced by the following:
- Number of members in your fanclub
- Number of members in your opponents fanclub
- Your ticket price
The exact number will vary for each match.
The cheaper you sell the tickets, the more people will want to buy them. As a rule of thumb, it is a good idea to keep the ticket price low. But if you at some point however, no longer have room for the number of people who want to buy a ticket, you should consider raising the price to maximize the profit.
It is a good idea to experiment with different prices on a regular basis. Keep an eye on the spectator count and the ticket revenues after each match to a get a feeling of what yields the biggest profit.
If you cannot meet the demand for tickets because your stadium is always full, you should consider upgrading it. If for instance 1,000 people want to buy a ticket, but you only have room for 500, you are missing out on a possible extra profit.
A stadium has 8 stands: 2 short sides, 2 long sides, and 4 corners. The overall capacity is the sum of each stand's capacity.
As demand rises you can upgrade your stands. If you for example upgrade a corner stand from level 2 to level 3, the overall capacity will rise by a certain number.
An upgrade takes time to carry through. The larger the upgrade is, the longer it'll take. During the upgrade period, the stand will be unavailable and thus the overall capacity will be temporarily reduced. Therefore, you should be careful when deciding when to perform your upgrades. For example, it would be unwise to start an upgrade of a large stand just before a match where you expect many spectators.
You can upgrade your football pitch too. For every level you upgrade your pitch above level 1, the risk of injures during matches played on that will, will decrease by 2%.
This means that a level 6 pitch reduces the risk of injury by a total of 10%.