Thanks for all the feedback, everyone - it's extremely helpful to see what you think about it.
On the suggestion to increase current premium price for everyone and make that ad-free and all-inclusive... that is something like that may happen eventually. But, there's no telling how the majority of managers would react to a sudden price increase across the board, so creating a new, higher priced subscription option is a way to test the waters, and see if it could actually be successful before committing to increasing the price for everyone.
On the suggestion to increase current premium price for everyone and make that ad-free and all-inclusive... that is something like that may happen eventually. But, there's no telling how the majority of managers would react to a sudden price increase across the board, so creating a new, higher priced subscription option is a way to test the waters, and see if it could actually be successful before committing to increasing the price for everyone.